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Of all the precious metals, gold is the most popular as an investment. Investors generally buy gold as a hedge or safe haven against any economic, political, social or currency-based crises. These crises include investment market declines, burgeoning national debt, currency failure, inflation, war and social unrest. Investors also buy gold early in a bull market and sell it before a bear market begins, in an attempt to gain financially.

Gold has been used throughout history as a form of payment and has been a relative standard for currency equivalents specific to economic regions or countries. Many European countries implemented gold standards in latter part of the 19th century until these were dismantled in the financial crises involving World War I. After World War II, the Bretton Woods system pegged the United States dollar to gold at a rate of US$35 per troy ounce. The system existed until the 1971 Nixon Shock, when the US unilaterally suspended the direct convertibility of the United States dollar to gold.

 Furthermore, gold is traded continuously throughout the world based on the intra-day spot price, derived from over-the-counter gold-trading markets around the world. The following table sets forth the gold price versus various assets and key statistics:

The performance of gold bullion is often compared to stocks. They are fundamentally different asset classes. Gold is regarded by some as a store of value (without growth) whereas stocks are regarded as a return on value (i.e., growth from anticipated real price increase plus dividends).

Silver is a very ductile and malleable (slightly harder than gold) monovalent coinage metal with a brilliant white metallic luster that can take a high degree of polish. It has the highest electrical conductivity of all metals, even higher than copper, but its greater cost and tendency to tarnish have prevented it from being widely used in place of copper for electrical purposes. Despite this, 13,540 tons were used in the electromagnets used for enriching uranium during World War II (mainly because of the wartime shortage of copper Another notable exception is in high-end audio cables

Among metals, pure silver has the highest thermal conductivity(the non-metal diamond and superfluid helium II are higher) and one of the highest optical reflectivity (Aluminium slightly outdoes silver in parts of the visible spectrum, and silver is a poor reflector of ultraviolet light).

Silver also has the lowest contact resistance of any metal. Silver halides are photosensitive and are remarkable for their ability to record a latent image that can later be developed chemically. Silver is stable in pure air and water, but tarnishes when it is exposed to air or water containing ozone or hydrogen sulfide to form a black layer of silver sulfide which can be cleaned off with dilute hydrochloric acid. The most common oxidation state of silver is +1 (for example, silver nitrate: AgNO₃); in addition, +2 compounds (for example, silver(II) fluoride: AgF₂) and the less common +3 compounds (for example, potassium tetrafluoroargentate: K[AgF₄] ) are known.

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